Own Your Customer Experience. Optimize It Continuously.
VaZtCXM is a headless customer experience platform with a built-in Experience Decisioning Layer - enabling you to design, test, and optimize every customer interaction without relying on external tools. Empower your business teams to launch faster, experiment smarter, and deliver experiences that continuously improve.
WHAT IS VAZTCXM?
A Composable Experience Layer for Modern Commerce
VaZtCXM is a lightweight Content and Experience Management platform purpose-built for headless commerce environments.
It gives business users full control over how experiences are created, managed, and delivered - while keeping core commerce logic clean and decoupled.
Now enhanced with a native Experience Decisioning Layer, VaZtCXM goes beyond content management to enable continuous optimization of customer experiences.
With VaZtCXM, you can:
- Design and manage dynamic pages using reusable components
- Deliver personalized experiences based on context and behavior
- Integrate seamlessly with any commerce backend
- Control experience logic without development cycles
Introducing the Experience Decisioning Layer
Test. Learn. Personalize. All Within Your Platform.
Modern commerce is not about publishing pages - it's about continuously improving them. VaZtCXM includes a built-in Experience Decisioning Layer that allows you to experiment, analyze, and optimize experiences directly within your platform.
Server-Side Experimentation (Zero Flicker)
- Run A/B and multivariate tests on banners, layouts, pages, and flows
- No client-side scripts or visual flicker
- Fully compatible with SEO and server-side rendering
Rule-Native Personalization
- Leverage your existing rule engine (MVEL-based) for targeting
- Combine user segments, request context, and experiment variants
- No need for a separate personalization system
Built-In Analytics & Attribution
- Track impressions, clicks, conversions, and revenue
- Understand which experience drives outcomes
- Compare performance across anonymous and logged-in users
Experiment Beyond the UI
- Optimize category pages, search results, and navigation flows
- Test promotions, merchandising strategies, and layouts
- Extend experimentation into core commerce behavior
Not an Overlay. Built Into Your Platform.
Unlike external tools that sit on top of your storefront, VaZtCXM integrates experimentation and personalization directly into your experience layer.
| External Tools | VaZtCXM |
|---|---|
| ✕JavaScript-based injection | ✓Native server-side rendering |
| ✕Limited to UI tweaks | ✓Works across search, content, and workflows |
| ✕Black-box decisions | ✓Transparent rule-based logic |
| ✕Performance overhead | ✓No latency, no flicker |
| ✕Data stored externally | ✓Full ownership within your platform |
A Flexible Foundation for Experience Creation
Headless, Composable Experience Layer
- Works with React, Angular, Vue, or any frontend framework
- Fully responsive templates with flexible layout control
- Design experiences using modular page and content components
No-Code Experience Creation
- Drag-and-drop plugin framework for rapid page building
- Create landing pages, campaigns, and dynamic experiences
- Manage styling and layout without developer dependency
Workflow & Publishing Control
- Author → Approve → Publish workflows with versioning
- Preview experiences before going live
- Multi-language content and localization support
Deep Search Integration
- Native integration with Apache Solr, Elasticsearch, and more
- Supports catalog and content indexing, including documents
- Features like auto-suggest, boosting, filtering, and personalization
Secure API Facade
- CXM acts as a secure proxy to backend commerce APIs
- Prevents direct exposure of business logic
- Improves both security and composability
Developer & Deployment Flexibility
- Built on the same framework as VaZtCommerce
- Deploy in your own cloud with full ownership
- Supports SSR for bots and CSR for dynamic interactions
Move Faster. Learn Faster. Grow Faster.
Launch & Test Experiences Faster
Create and deploy new pages, campaigns, and experiments in hours - not development cycles.
Continuously Optimized Experiences
Go beyond static personalization. Use experimentation and data to refine what works.
Platform Independence
Use any frontend, integrate any backend, and deploy on your own infrastructure.
Better SEO & Performance
Server-side rendering ensures clean HTML for search engines and fast load times for users.
Enterprise-Grade Security
Control how data flows through your platform with a secure CXM facade layer.
Start with Control. Evolve to Intelligence.
VaZtCXM provides a strong rule-based foundation for experience decisioning.
With VaZtEnrich, you can extend this further into intelligent optimization:
Build your experience strategy step by step - without losing control.
Behavioral search ranking and relevance tuning
AI-generated product content and insights
Data-driven recommendations and personalization
Take Control of Your Experience Layer
Stop relying on disconnected tools for testing and personalization. With VaZtCXM, everything lives within your platform - giving you speed, control, and complete ownership.